Guard the Ride
Who We Are
REV is a professional sports protection brand for snow and cycling.REV creates professional protection for snow and cycling—two worlds defined by speed, uncertainty and the freedom to explore. Through rigorous engineering and purposeful design, we develop helmets, eyewear and protective equipment athletes can trust when every detail matters.
REVERE
Reveres nature and confronts it with resolve
EVOLVE
Evolves safety standards through relentless innovation
VITALIZE
Vitalizes worldwide riders to embrace fearless exploration
How We Create Protection
Every REV product begins with a real challenge faced by athletes. By combining engineering, material innovation,
rigorous testing and continuous athlete feedback, we refine every detail until protection, performance and comfort work as one.
Presentación de diapositivas
Our History
From our first idea to a growing world of snow and cycling protection, every chapter of REV has been driven by the pursuit of better protection.
2009
Entering the sports helmet industry by developing bicycle helmets for European clients, marking the beginning of our journey.
2011
Expanded globally, designing and producing helmets for clients in Europe, the United States, Japan, New Zealand, and beyond, gaining extensive international experience.
2019
The REV brand was officially established. Partnering with professional skiers, we launched our first-generation snow helmets, stepping into the world of snow sports.
2020
Developed the F3 Series MIPS helmets, tailored for Asian head shapes, along with P2 snow goggles. Sales expanded to both the Chinese and Japanese markets.
2021
Opened offline brand stores in major cities including Beijing, Shanghai, Shenzhen, and Xi’an, enhancingcustomer experienceand building stronger brand presence.
2022.01
Entered the North American market, taking an important step toward global expansion.
2022.02
Signed top-level sponsored athletes. REV helmets debuted at the Beijing Winter Olympics, helping the Chinese team achieve its best-ever result in snowboard history.
2022.08
Launched official flagship stores on Tmall and JD.com, fully expanding into online retail.
2022.11
After 18 months of dedicatedR&D, introduced the all-new ZINAX-F5 Series MIPS helmets, delivering higher levels of protection and performance.
2023
Exhibited at ISPO Beijing, one of Asia’s largest outdoor gear shows, and joined ISPO Shanghai later that year, strengthening industry collaborations.
2024
After 16 months of refinement, launched the next-generation A6 snow helmet featuring KOROYD® global leading safety technology, setting a new benchmark in protection and innovation.
The journey continues...